The Digital Marketing Apprenticeship aims to develop entry-level technical and professional skills in digital marketing for individuals seeking to learn and grow in the field.
Requirements
- Not currently enrolled in or completed a Bachelor's, Master's, or PhD degree program in a digital marketing-related field.
- Less than 1 year of relevant digital marketing experience.
- Experience using Google Workspace or a similar suite of productivity tools.
- Ability to navigate multiple ambiguous tasks and competing priorities while finding suitable solutions and seeking help/advice where appropriate.
- Enthusiasm and passion for new technologies, demonstrated through personal projects and commitment to learning new skills.
Responsibilities
- Support digital strategy design and implementation, including go-to-market and multi-channel campaigns.
- Optimize campaigns and digital assets for SEO, leveraging AI-powered tools when applicable.
- Manage Search, Video, and Programmatic campaigns, track key metrics, and present comprehensive findings to clients and cross-functional teams.
- Help define, design, and execute digital marketing campaigns across channels for brands across the world.
- Develop the skills to create strategy, content, and optimization, using AI tools where applicable to enhance creativity and efficiency.
- Analyze market/campaign data, track key metrics, and present findings to drive objectives.
- Engage clients, and gain exposure to consumer and business Google products.
Other
- Participation in the apprenticeship program requires that you are located in the United States for the duration of the apprenticeship program.
- Ability to work independently and within a team framework.
- Ability to be proactive and have a positive attitude.
- Excellent communication, organizational, and problem solving skills, customer service capabilities, and critical thinking abilities.
- High school degree, GED equivalent, or practical experience.
