Regal Rexnord is seeking a Digital Marketing Data Analyst to drive audience segmentation and campaign enablement for personalized digital experiences, leveraging advanced CRM, data analytics, and marketing automation expertise.
Requirements
- Proven experience in CRM data analysis, marketing segmentation, and campaign analytics (SQL, Salesforce, HubSpot, Microsoft Dynamics).
- Strong technical skills in data visualization (Excel, pivot tables, dashboards), process mapping, and marketing automation.
- SQL, Excel (Pivot Tables, Reporting, Data Connections)
- Salesforce Marketing Cloud, Sitecore, Coveo
- Data Visualization & Dashboarding
Responsibilities
- Define and manage user segmentation frameworks for personalization and account targeting initiatives, leveraging SQL, CRM platforms, and marketing automation tools.
- Collaborate with Marketing and Personalization Specialists to activate segments across marketing technologies.
- Monitor campaign performance and identify optimization opportunities based on audience behavior, using tools like Google Analytics, Salesforce Marketing Cloud, and custom dashboards.
- Partner to ensure digital tagging and tracking capabilities can support segmentation needs, including data integrity and consistency across systems.
- Develop segment-level dashboards to visualize engagement, conversion, and lifecycle metrics, integrating customer 360 data from multiple sources (SQL, CRM, marketing platforms).
- Contribute to test planning by identifying high-impact segments for experimentation, supporting A/B testing and incremental analysis for CRM campaigns.
- Translate complex segmentation logic into actionable fields for marketing platforms, enabling efficient campaign execution.
Other
- Excellent communication skills for cross-functional collaboration and documentation.
- Ability to clarify business requirements, perform gap analysis, and implement process improvements.
- Experience in ABM, lifecycle marketing, and customer journey mapping is highly desirable.
- Bachelor's degree or equivalent experience
- Travel requirements not specified
