The company is looking to solve the problem of digital marketing growth with a one-person team, utilizing AI tools to concept, produce, launch, and optimize multi-channel campaigns.
Requirements
- AI-first creative stack: ChatGPT/Claude, Midjourney/Imagen, Runway/CapCut/Descript, ElevenLabs, Canva/Figma, etc
- Proven copywriting chops (direct-response orientation) and a strong visual sense for thumb-stopping ads
- Deep platform expertise: Meta Ads, Google Ads/YouTube, TikTok Ads (LinkedIn/Reddit a plus)
- Strong analytics: GA4, GTM (incl. sGTM/CAPI), Looker Studio, spreadsheets; you can forecast CAC/LTV with scenarios
- Comfort building landers (Webflow) and automations (Zapier/Make)
- 4–8+ years in performance marketing with hands-on spend management; you’ve owned six-figure+ monthly budgets
- Experience with GA4, GTM, pixels, events, UTMs, Looker/BI dashboards
Responsibilities
- Own the funnel end-to-end: research strategy creative campaign build optimization reporting
- Create multiple ad variations yourself (static, motion, UGC-style, voiceover) using AI tools; iterate fast based on data
- Plan, launch, and scale paid campaigns across Meta, Google/YouTube, TikTok, and LinkedIn; manage budgets and pacing
- Implement tracking & analytics: GA4, GTM (incl. server-side/CAPI), pixels, events, UTMs, Looker/BI dashboards
- Run a ruthless testing program: angles, hooks, offers, creatives, landers, and audiences with clear hypotheses
- Build/optimize landing pages (Webflow preferred; Bubble/low-code a plus) and wire up email/SMS (Mailgun/Klaviyo/GHL)
- Report on the numbers that matter: CAC, LTV, ROAS/MER, CTR, CVR, CPL—plus insights and next actions
Other
- 4–8+ years in performance marketing with hands-on spend management
- You move fast, document well, and own revenue outcomes
- Comfort with a one-person growth team setup
- Ability to work in a fast-paced environment
- Strong work ethic and ability to own revenue outcomes
