A. O. Smith Corporation is looking to develop, execute, and optimize advertising campaigns to drive product sales on Amazon
Requirements
- 3+ years of experience managing Amazon advertising campaigns
- Strong understanding of Amazon Seller Central and/or Amazon Vendor Central
- Experience with PPC management tools like Skai and analytics platforms
- Proficiency in data analysis and the ability to interpret performance metrics
- Familiarity with tools such as Helium 10, Jungle Scout, or similar Amazon analytics platforms is a plus
- Experience with DSP advertising
- Knowledge of Amazon Ads best practices, new features, and industry trends
Responsibilities
- Plan, implement, and optimize Amazon Ads campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
- Conduct keyword research, bid optimization, and audience targeting to improve ad performance
- Monitor and analyze campaign metrics, identifying trends and making data-driven adjustments
- Develop A/B testing strategies to improve click-through rates (CTR), conversion rates (CVR), and return on ad spend (ROAS)
- Optimize product listings for search ranking, ensuring they are fully optimized with relevant keywords, high-quality images, and compelling copy
- Launch new Retail Media Networks in DIY/Tools and Home Improvement category including Home Depot, Walmart, and Lowes
- Manage ad budgets effectively to maximize ROI while controlling costs
Other
- Bachelor's Degree in Marketing or Business Management
- Excellent communication and collaboration skills
- Ability to multitask and manage multiple campaigns simultaneously
- Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance
- Travel requirements not specified
