The Disney Entertainment Digital Marketing Center of Excellence Audience Strategy & Community Team needs to develop fan-first editorial, social engagement, and creator strategies across flagship brand platforms to foster fan love, surface authentic community stories, and maintain brand integrity.
Requirements
- Minimum of 2+ years social media or community management experience within consumer-facing media or global brand
- Strong writing and copyediting skills with a clear understanding of brand voice and tone.
- Familiarity with digital trends, fandom culture, and social platform best practices.
- Experience managing editorial calendars and working within approval workflows.
- Basic understanding of digital analytics and performance tracking
- Superior knowledge of social platforms and its native products
- Understanding of Social Media platforms required such as YouTube, Facebook, Twitter, Instagram, and Tik Tok.
Responsibilities
- Contribute to the development and maintenance of the monthly community engagement calendar across assigned platforms
- Execute daily community engagement tactics including outreach, surprise & delight opportunities, and UGC sourcing in partnership with vendors (where relevant) and internal teams.
- Manage owned post engagements as well as outbound engagement opportunities to fans and talent; ensure appropriate reviews and approvals
- Align with brand teams on key themes, formats, and platforms to source opportunities; work within team to source engagement and UGC opportunities based on business priorities
- Write engagement-focused copy and recommend creative assets aligned with campaign and brand goals.
- Draft and edit engagement copy that aligns with brand voice, tone, and platform best practices; route to relevant team leaders for review and approval before posting
- Route all assets to the necessary stakeholders for internal approvals (Legal, Clearances, Brands & Franchise, etc.) and clearly communicate feedback to ensure content meets business standards
Other
- Knowledge and appreciation for the Disney, Pixar, Marvel, Star Wars or Disney+ and relevant upcoming titles
- Passion for storytelling, listening to what the community has to say
- Ability to be nimble and adapt quickly to new technologies and processes
- Polished in presentation and communication
- Be able to find creative solutions to challenges and use data to drive content development and programming decisions
