The Digital Product Analyst role at GAM aims to deliver collection, measurement, and analysis of data to provide insights and recommendations on the digital customer journey, driving profitable sales growth and customer reliance on digital tools.
Requirements
- Proficiency with relevant web and app analytics tools: Adobe Analytics, Firebase, Google Analytics
- Experience in data visualization and reporting tools (e.g., Looker Studio, Tableau, Power BI)
- Hands-on experience with tag management systems (e.g. Google Tag Manager) and analytics tagging process for event or pixel implementations.
- Experience using SQL to extract, join, and manipulate large datasets.
- Experience working with cloud data warehouses such as BigQuery, Redshift, Snowflake, etc.
- Knowledge of and experience with testing/optimization platforms design and incremental performance measures (Optimizely, Adobe Target, etc…)
- Opinion Lab or other feedback tools a plus
Responsibilities
- Support end-to-end analytics support for new and existing digital features and experiences deployed across web and mobile applications.
- Develop and deploy tags as needed using a Tag Management System (TMS), ensuring effective data collection for analysis.
- Optimize data collection strategy that spans tag management, data source considerations, and performance implications to ensure digital data lands in final reporting destination.
- Develop and present regular reports on key metrics, performance trends and user engagement to stakeholders.
- Measure digital experience performance against defined KPIs for customer satisfaction, site performance and engagement, and conversion to inform digital project discovery, planning, and optimization.
- Develop and enhance dashboards related to website user behavior and performance with a focus on enabling self-service analytics and driving data democratization.
- Document and gather requirements from stakeholders to define requests and better understand digital product objectives.
Other
- Bachelor’s Degree in Marketing, Business Digital/Ecommerce, IT or related field
- 5+ Years of experience in web analytics role within ecommerce environment.
- 5+ Years of experience in digital/eCommerce, analytics, and product management, or other related experience
- Strong analytical and critical thinking skills, with the ability to identify and solve complex problems, make sound decisions, and adapt to evolving business needs.
- Excellent verbal and written communication skills, with the ability to effectively collaborate with cross-functional teams, stakeholders, and senior management.
