The American Cancer Society is looking to optimize donor experiences and fundraising strategies through data-driven insights from their digital products.
Requirements
High proficiency with digital, product and web analytics tools, including, Google Analytics 4 (GA 4), Quantum Metric (or similar tools), Matomo, Looker Studio and Power BI.
Proven experience surfacing insights, including developing and maintaining documented measurement strategies.
In-depth experience (2+ years) with A/B testing measurement analysis.
Google Analytics and other digital analytics certifications
Previous experience with media mix modeling and attribution is a plus.
Experience with Conductrics or OneTrust is a plus.
Responsibilities
Develop and maintain measurement frameworks for digital product and growth marketing focused on tracking user interactions, feature engagement, friction points, and user journeys.
Serve as a subject matter expert and co-owner of product analytics platforms such as Google Analytics 4 (GA 4) and Quantum Metric, partnering with the broader analytics team to develop dashboards and data visualizations.
Lead efforts to democratize data and insights by training cross-functional teams across product, UX, and marketing on digital data tools and dashboards to enable self-service access to data and analytics.
Partner with the Media team to develop broader marketing attribution and media mix modeling (MMM) strategies.
Lead product analytics efforts and generate actionable insights for product teams by analyzing user flows, drop-off points, feature usage, and engagement patterns; manage annotations within GA4 and Quantum Metric to provide context for data consumers.
Support experimentation efforts by contributing to A/B and multivariant testing programs, including the development of test measurement strategies, success metrics, and post-test analysis focused on feature performance and user behavior.
Collaborate with UX teams to ensure effective use of data in design decisions and to build measurement frameworks.
Other
This is a remote position
Minimum travel could be required
Bachelor's Degree
4+ years of digital analytics experience or related role in an in-house or agency environment.
