Fortune Brands Innovations, Inc. is looking to elevate every life by transforming spaces into havens through exciting opportunities within the home, security and commercial building markets, and the Digital Product Content Specialist role is focused on leveraging digital product content to build the brand and maximize discoverability on key retailer websites.
Requirements
- Familiarity with Salsify Product Content Management Platform preferred.
- Understanding of SEO, PPC, and Display Advertising as they relate to digital copy.
- Willingness to learn and adopt AI tools—especially Microsoft Copilot—for content creation, optimization, and workflow efficiency, with commitment to responsible use.
- Familiarity with product content management platforms.
- Experience in consumer durables products is a plus.
- Demonstrated curiosity and passion for product content marketing and developing best-in-class content.
- Ownership mentality with proven ability to meet deadlines, manage projects independently, and collaborate effectively.
Responsibilities
- Assist the Digital Content Manager in executing a holistic digital product content strategy for the e-commerce channel, with emphasis on consumer engagement and retailer search optimization.
- Develop, deploy, and optimize best-in-class digital merchandising assets tailored to retailer websites.
- Syndicate accurate product information to online retailers via content management portals and systems (e.g., Salsify).
- Audit and document enterprise processes for developing and deploying digital product content.
- Develop and Maintain a detailed monthly production and deployment calendar.
- Assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections.
- Analyze digital content investments with key retailer accounts to determine ROI and customer impact.
Other
- Bachelor’s degree in Marketing, Communications, Business, or related field and 3+ years of experience in Marketing, Advertising, Customer Service, or related field; or high school diploma with 6+ years of relevant experience.
- Strong team player with cross-functional collaboration experience.
- Track record of success in fast-paced environments with multiple projects.
- Ownership mentality with proven ability to meet deadlines, manage projects independently, and collaborate effectively.
- Commitment to responsible use of AI tools.
