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Digital Product Management Lead (Marketing)

Accenture

$59,100 - $196,000
Aug 18, 2025
Irving, TX, US
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The business problem that Accenture is looking to solve is to gain maximum benefit from each digital product, survey and analyze competitive industry landscapes to identify relative trends, threats, and opportunities, and develop plans to achieve preferred status as a partner to client stakeholders.

Requirements

  • Minimum 3 years of experience working in digital product management
  • Minimum 2 years of experience in marketing, credit, acquisitions, product development or analytics
  • Minimum 2 years of experience with Agile product owner experience writing functional requirements, including features, epics and user stories
  • Experience in leading products built on digital, multi-tenant platforms
  • Hands on experience with API first methodologies and API products
  • Working knowledge of market dynamics, products, and competitive climate
  • Demonstrated project management skills

Responsibilities

  • Oversee strategic program roadmaps, development, launches, and marketing to gain maximum benefit from each product
  • Survey and analyze competitive industry landscapes to identify relative trends, threats, and opportunities to apply in strategy development and execution
  • Manage day-to-day product marketing for core products such as product delivery, client experience, and client communication strategies
  • Execute the client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to client stakeholders
  • Develop plans and execute functional strategies for a country, group of countries, region, or business requiring coordination and integration across units
  • Manage client and competitor market research, assist in development of product innovation roadmap, and address fundamental trials of product commoditization to create an advanced set of solutions
  • Oversee all aspects of program lifecycle management including market demands, technology trends, and the competitive field

Other

  • Operates independently to provide quality work
  • Has the ability to incorporate feedback into work and have a continuous improvement mindset
  • Collaborates well with internal teams, vendors and cross functional groups
  • Has experience in writing and developing business cases, pitch decks and case studies
  • Bachelor's degree in Business Administration, Marketing. or equivalent work experience