Papa Murphy's and BBQ Holdings portfolio needs to enhance usability, accelerate channel growth, and ensure digital platforms effectively support marketing, loyalty, and ecommerce objectives by defining and advancing the end-to-end digital guest journey across web and mobile applications.
Requirements
- Hands-on experience with A/B testing, personalization frameworks, and digital analytics platforms.
- Strong technical literacy and proven ability to translate business requirements into actionable product specifications; experience working with developers, APIs, and third-party platforms.
- Utilize digital analytics and experimentation platforms (e.g., GA4, Optimizely) to measure performance, assess feature effectiveness, and inform future roadmap priorities.
- Ensure compliance with ADA accessibility requirements, privacy/security standards, and mobile-first design best practices across iOS, Android, and responsive web.
- Demonstrated expertise in guest journey design, ecommerce transaction flows, and mobile app/web product optimization.
- Ability to manage competing priorities across commerce-driven objectives (conversion, basket size, loyalty usage) and content-driven initiatives (seasonal campaigns, SEO optimization).
- Stay current on emerging digital trends in QSR/restaurant technology (e.g., AI-driven personalization, loyalty innovation, and ecommerce best practices) and proactively recommend opportunities for innovation.
Responsibilities
- Develop, maintain, and execute the product strategy and roadmap for Papa Murphy's and BBQ Holdings websites and mobile applications, aligned with brand and enterprise objectives.
- Define and prioritize requirements to enhance the guest experience, including improvements to ordering flows, personalization, loyalty engagement, and checkout conversion.
- Manage product development processes including sprint planning, requirements documentation, user acceptance testing (UAT), and successful go-live execution.
- Establish and manage a structured A/B testing and personalization program designed to drive incremental improvements in conversion, retention, and lifetime value.
- Utilize digital analytics and experimentation platforms (e.g., GA4, Optimizely) to measure performance, assess feature effectiveness, and inform future roadmap priorities.
- Ensure compliance with ADA accessibility requirements, privacy/security standards, and mobile-first design best practices across iOS, Android, and responsive web.
- Define, monitor, and report on channel performance metrics, incorporating guest feedback and behavioral insights into continuous product enhancements.
Other
- Achievement of defined OKRs aligned to digital channel growth, revenue, and guest engagement targets.
- Sustained growth in digital channel adoption, order frequency, average order value, and sales contribution.
- Measurable increases in conversion rates and reductions in guest friction points across digital touchpoints.
- Demonstrable enhancements in loyalty integration, personalization effectiveness, and guest retention metrics.
- Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience.
