Well is seeking a Digital Product Marketing Manager to build and optimize their full-funnel growth engine, focusing on demand generation, paid acquisition, growth experiments, and martech infrastructure to drive customer acquisition for their B2B well-being solution.
Requirements
- Proven track record developing and executing multi-channel B2B digital campaigns (SEO, SEM, social media, email, content marketing, web analytics) that drive engagement and ROI
- Familiarity with email marketing platforms (e.g., Salesforce Marketing Account Engagement and Salesforce Marketing Cloud).
- Basic understanding of website content management systems (e.g., WordPress, Webflow).
- Knowledge of website analytics, including measurement, analysis, benchmarking and campaign measurement, as well as development of reporting, is required.
- Exposure to paid media platforms (e.g., Google Ads, LinkedIn Ads Manager).
- Data-driven mindset with experience analyzing marketing metrics to drive decision-making and optimize performance.
- Basic graphic design skills (e.g., Canva, Adobe Creative Suite).
Responsibilities
- Own demand generation, paid acquisition, growth experiments, and martech infrastructure.
- Develop, schedule, and publish engaging content across all relevant social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to promote product features, updates, and company news, specifically tailored for a B2B audience in the HR/benefits sector.
- Monitor social channels for trends, engagement opportunities, and competitor activity within the wellbeing and HR tech industries.
- Analyze social media performance and provide insights for continuous improvement.
- Assist in the creation, segmentation, and deployment of email campaigns (e.g., newsletters, product updates, promotional emails, case studies) to nurture leads and engage existing B2B clients and prospects.
- Conduct A/B testing on email elements (subject lines, CTAs, content) to optimize performance.
- Track email campaign metrics (open rates, click-through rates, conversions) and report on effectiveness.
Other
- Collaborate with Sales to develop and maintain marketing collateral, including pitch decks, product one-pagers, case studies, and FAQs that clearly articulate value to employer clients and benefits consultants.
- Assist in maintaining and optimizing the internal sales asset library to ensure teams have access to the most current messaging and tools.
- Contribute to multi-channel campaigns focused on key client segments, verticals, or strategic initiatives (e.g., GLP-1 cost management, DEI, musculoskeletal health).
- Coordinate execution across email, paid media, social, and events.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
