Microsoft's Global Marketing Engines + Experiences (GMEE) organization is leading the transformation of marketing at Microsoft with programs and engines that allow us to engage in a more personal way with our customers while driving measured business outcomes. Within GMEE, eCommerce businesses are a foundational way for Microsoft to acquire and build relationships with our customers at scale through our direct to customer channels. This Director, AI Business Solutions eCommerce role leads the team responsible for driving AI Business Solutions (ABS) eCommerce customer acquisition business strategy and execution in the GMEE organization.
Requirements
- Experience in direct/ecommerce business channels, digital and lifecycle marketing programs.
- Experience in project management
- Experience working in cloud services/SaaS.
- Experience driving sales outcomes.
Responsibilities
- Drive all-up performance/growth of AI Business Solutions (ABS) eCommerce customer acquisition and end to end marketing effectiveness in partnership with product marketing and product engineering.
- Develop and refine all-up acquisition strategy - including audience needs, pain-points, jobs to be done, customer/business outcomes.
- Conduct market research to understand customer needs and industry trends.
- Define, drive, and optimize performance process across all engine teams – Web, Relationship Marketing, Paid Media, and Product Engineering.
- Collaborate with the Commerce and Product Engineering team on key experiments, initiatives and new capabilities to deliver new customer value & business growth.
- Lead virtual teams of stakeholders from across Marketing, Finance, Sales, and Engineering to drive new analytics projects from data sourcing to insights visualization.
- Continuously monitor performance to identify future opportunities or risks and adjust plans as needed.
Other
- Master's Degree in Marketing, Business or related field AND 4+ years experience in eCommerce marketing or Product Marketing OR Bachelor's Degree in Marketing, Business or related field AND 6+ years experience in eCommerce marketing or product marketing OR equivalent experience.
- 4+ years people management experience.
- Master's Degree in Marketing, Business or related field AND 8+ years experience in eCommerce marketing or product marketing OR Bachelor's Degree in Marketing, Business or related field AND 12+ years experience in eCommerce marketing or product marketing OR equivalent experience.
- 6+ years people management experience.
- Experience working successfully cross-functionally
- Lead ABS eCommerce rhythm of business (ROBs) – including monthly marketing reviews (MMR’s) and executive communications.
- Coach, develop, and grow a high performing team. Deliver success through empowerment and accountability by modeling, coaching, and caring as well as attracting and retaining talented people.
