Merkle Inc. is looking to solve client business challenges by developing measurement frameworks for success, in-flight optimization levers, and learning priorities.
Requirements
- Experience with digital media planning and buying using standard media metrics.
- Experience aggregating data for analysis from digital media platforms including DCM, SA360, TTD, and Facebook.
- Experience with digital tagging, tracking, QA, and maintenance.
- Experience with Google Analytics and Omniture.
- Experience with digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, and tracking implementation.
- Experience with Python, SQL, Tableau, statistical modeling and quantitative methods, machine learning, data engineering, GCP, Snowflake, business intelligence and process optimization.
Responsibilities
- Lead client media measurement strategy including reporting, measurement, learning agendas, and test design.
- Develop, validate, and execute algorithms and predictive models to investigate problems, detect patterns, and recommend solutions.
- Guide reporting through automated processes, including consolidating data from many sources into a cohesive view.
- Improve the quality of reporting by creating dashboards that key stakeholders will utilize to make business decisions.
- Ensure alignment between day-to-day analytics support & approved measurement frameworks.
- Prepare & deliver executive level presentations.
- Manage and mentor junior team members; and Guide best practices on utilization of data, analytics and insights to optimize and enhance the client's business.
Other
- Master's degree or foreign equivalent in Statistics, Economics, Engineering or related quantitative field and at least 1 year of experience as a Data Science or Analytics Manager or related occupation.
- Travel required: 25-50% in Maryland.
- Must have the following skills and experience to perform the above-mentioned tasks:
