Known is looking for a Director to manage, mentor, and develop a team of researchers, strengthen client relationships, and pitch winning proposals to new clients, focusing on B2B research in the technology sector and B2C work across various consumer brands.
Requirements
- You have 6+ years of quantitative experience at a research firm, consulting agency, or similar company.
- You’ve completed a variety of B2B, B2C and tech sector primary research projects.
- You have experience in managing a team with an established record of developing technical and consultative skills in others.
- You have fluency in talking about strategic marketing problems, a practical understanding of what our clients are trying to achieve, and you have the technical experience to know how best to approach these problems.
- Specific examples include: Early stage market opportunity assessment, Customer segmentation (e.g., using Latent Class Clustering, tree-based approaches, etc.) and needs assessment, Feature/needs prioritization to support product development (e.g., using MaxDiff, TURF analysis), Pricing/Packaging/Product Portfolio optimization (e.g., using Conjoint), Path-to-Purchase research, Value Proposition development, Positioning and Messaging research, Brand Tracking and/or Media Tracking research
- You have experience in a statistical package such as SPSS, SAS, Q; experience in R and Python is a plus.
- Knowledge of media buying, and how research can help optimize media buying is a plus.
Responsibilities
- Lead, manage, and mentor a team of Research Managers, Consultants, and Analysts - usually between 3-5 people.
- Work with Managers to find their voice - finding creative research approaches, developing solid analysis plans, story-telling / building narratives, and presenting effectively to clients.
- Work with Consultants and Analysts to ensure their growth on foundational skills - technical, project management, and client-management related.
- Oversee a portfolio of projects including a combination of B2B, B2C and/or technology sector projects
- Managers and Consultants lead project engagements and you are their brainstorming partner across all phases of the work.
- Build compelling proposals that win projects and new clients.
- Attract new business by networking and pursuing leads.
Other
- Nothing inspires you more than working with talented and creative colleagues and helping them grow into their full potential as marketing experts
- You are invigorated by the prospect of partnering with passionate clients trying to find breakthrough insights and strategy
- You want to re-think the way research and marketing strategy are executed and delivered
- You want your ideas and strategies to have limitless impact
- You have superior people management skills and a toolkit of techniques to mentor, develop, and engage a team.
