Oversee the development and execution of data and advanced analytics strategies that inform business decisions and drive transformative insights to accelerate our growth and ensure our ongoing success. Develop and execute a strategic vision and provide leadership to teams across U.S. Commercial in the development and adoption of advanced analytic tools to inform business decisions.
Requirements
- Deep understanding of digital data including knowledge of data collection and tracking relevant to generating insights.
- Expertise in advanced analytics, data science, and omnichannel strategy, with the ability to design scalable solutions that can be adopted across BU analytics teams.
- Knowledge of industry regulations and compliance requirements related to data governance.
Responsibilities
- Lead the development of scalable analytics solutions across omnichannel, data science, and measurement teams, enabling APEX teams to adopt consistent, innovative tools and methodologies for brand/franchise analytics.
- Collaborate with BUs, APEX BU teams, and Lab teams to identify brand needs, build tools, and align advanced analytics capabilities with strategic priorities across brands/franchises.
- Provide thought leadership around the appropriate use of analytics resources to enhance marketing strategies, taking into account customer insights and behaviors, availability of brand data, and relevant technology solutions.
- Establish best practices for performance measurement of digital and non-digital marketing channels and media formats and drive consistency across channels.
- Establish and manage an innovation hub dedicated to GenAI APEX strategy and use cases, exploring the application of advanced analytics and artificial intelligence to drive innovation and business value.
- Stay abreast of industry trends and emerging technologies in data and analytics, evaluating their potential impact on our organization and identifying opportunities for innovation and improvement.
- Partner with support services (e.g., BTS) to ensure quality input data to enable accurate predictive analyses across HCPs, Consumers, and Patients. Identify new data and technology opportunities to fill existing knowledge gaps and manage the adoption and utilization of nascent technology products as required for Commercial.
Other
- 10+ years of related professional experience, with 8+ years of experience in marketing measurement, data and advanced analytics.
- Experience developing and presenting business cases in data and analytics to senior leaders.
- Experience in the Pharma industry is required with a strong understanding of data and analytics frameworks and best practices.
- Excellent collaboration and strategic execution skills, with ability to align with brand teams, manage complex initiatives, and deliver solutions that address brand teams' analytics needs.
- Bachelor's degree in quantitative discipline such as economics, math, computer science, information technology, or related field.
