PayPal is seeking a Senior Creative Leader to drive the orchestration and delivery of integrated brand and marketing initiatives for Venmo, ensuring brand foundations and campaigns are insight-led, tech-enabled, and aligned with business outcomes.
Requirements
- Proven track record of leading large-scale brand and advertising programs across digital, social, video, and traditional media.
- Strong understanding of brand identity systems, creative workflows, and marketing campaign lifecycles.
- Experience collaborating with cross-functional teams (media, analytics, creative, production) in-house at a high-growth brand or Fortune 500 company.
Responsibilities
- Champion and implement Venmo’s brand foundations, including Visual Identity, Verbal Identity (ensuring consistency across Marketing and Product), and overall foundational strategy (naming conventions, positioning).
- Manage and enforce brand approvals: maintain brand guidelines (Brand HQ), oversee logo/wordmark usage in partnerships, and ensure brand fit across campaigns, activations, and product applications.
- Own the strategic development and day-to-day management of integrated advertising campaigns and marketing programs from inception through delivery.
- Translate business goals into actionable marketing plans and creative briefs, aligning program execution with brand and performance objectives.
- Partner closely with creative teams to guide campaign development, ensuring strategic alignment and adherence to Venmo’s brand identity and creative standards.
- Lead the creation of branded product experiences, spanning physical (Venmo Debit Card and Credit Card) and digital experiences.
- Build and lead Venmo’s rapid, agile creative and production arm—overseeing intake, resourcing, and execution of briefs with internal teams and external agencies.
Other
- Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.
- 12+ years of experience in account management, program management, and brand marketing—preferably within a creative agency or brand environment.
- Excellent communication, leadership, and problem-solving skills.
- Ability to think both strategically and tactically in a fast-paced environment.
- Background in consumer-facing industries such as tech, retail, CPG, or lifestyle.
