Regeneron is seeking a Director, Customer Insights - New Products to oversee all Customer Insights activities for investigational medicines, from early stage through to registrational stages of development, to inform business decisions and commercial strategy.
Requirements
- Functional expertise in business analytics, HCP consumer/patient insights, primary research methods, analog forecast development and competitive intelligence
- Demonstrated success in using market research to inform and influence important business decisions
- Experience in survey design, data analysis (including secondary data), managing suppliers, presenting results, and recommending courses of action supported by research findings
- Experience in biologic drugs and in immunology (required)
- Strong technical understanding of marketing research methodologies and deep knowledge and experience across multiple complex research tools
- Strong understanding of data sources and nomenclatures in the product development environment
- Expertise in data visualization and data storytelling of market research findings
Responsibilities
- Lead market research plans and individual projects that inform business decisions for a number of Regeneron’s investigational medicines
- Develop innovative I&A plans that align with strategic imperatives for key investigational medicines, demonstrating an ability to translate insights gaps into key business questions and inform the optimal research approach
- Ensure all I&A activities inform critical decision-points for clinical development and commercial launch excellence – this will include customer insights, business analytics and competitive intelligence needs
- Implement robust market research plans to help advance pipeline assets from target product profiles (TPPs) to differentiated market opportunities; provide guidance on the development of launch analogs to support forecasting activities
- Manage market research suppliers to design, scope, execute and analyze research results and develop business implications
- Demonstrate proficiency and drive continuous improvement in primary research designs and analysis (qualitative and quantitative), and develop customized innovative research solutions to address complex strategic business issues
- Synthesize insights and analyses from a variety of sources (marketing research, competitive intelligence, secondary data) to inform strategic choices and decisions; develop and present findings to business teams and senior management
Other
- 12+ years of pharmaceutical/biotech commercial experience (or 10+ years for MBA/MS), in roles of increasing accountability
- Experience in cross-functional communication and consensus building
- Demonstrated knowledge of the legal and regulatory environment, as it relates to commercialization in the pharmaceutical/biotechnology industry
- Demonstrated flexibility, leadership, influence and emotional intelligence in working across stakeholders
- Extensive experience with managing numerous projects concurrently against stringent deadlines in a fast-paced, timeline-driven atmosphere
