Optimum Media is looking to solve the problem of evaluating relationships between technology and consumer actions through data, and creating standards for reporting to support clients in meeting business objectives.
Requirements
- Experience with business intelligence tools and database management tools such as SAS, SQL, Microstrategy and Cognos
- Ability to format data in order to develop analytics to compare historical performance with current delivery
- Proficient in Microsoft Office Software and technology including Excel, Word, PowerPoint, and Access 2007
- Strong knowledge of online interactive metrics, Omniture, DoubleClick, Comscore experience
- Skill to translate interactive metrics with linear television data
Responsibilities
- Develop and manage process for capturing and analyzing key ad performance metrics across multiple digital media platforms
- Define and develop new data products that would be commercialized to existing and new clients
- Provide cross-platform, cross product and product specific trends and insights
- Utilize internal and external information to develop sales and industry collateral
- Create use cases around data requests and requirements for report development for BI team
- Direct BI team/Report writer on goal of data elements to tie Product performance data and results
Other
- Management Skills: Strong leadership skills with the ability to teach research concepts, definitions and systems to both Research and Sales staffs
- BA/BS degree in communications, television or media, or data related field
- Minimum of 10 years experience in research or television sales organization or combination of experience in statistical analysis and media at the college level
- Ability to work with mass amounts of data in database environments
- Can establish relationships quickly with internal and external partners/clients
