Zenith, a full-service media agency, is looking to drive real, tangible business outcomes for its clients through data-driven media strategies and investments.
Requirements
- SQL
- Python
- Data Modeling (XG Boost, Clustering, Regression, Propensity)
- Experience with omni-channel media strategy team; digital media strategy at a minimum
- Experience driving a client’s business forward using a data-led audience / comms approach
- Ability to learn & master new skills quickly (Epsilon People Cloud)
- Experience with Microsoft Suite / Google Suite
Responsibilities
- Designing actionable audience strategies to drive solutions and deliver data-driven business outcomes; assembling audience-focused learning agendas and client use cases
- Pulling and reviewing 1st party and 3rd party data reports from tools such as Epsilon People Cloud and GWI to build audience profiles
- Building POVs based on research and audience findings, presenting POVs internally to both media strategists and digital investment teams
- Collaborating with both internal (i.e., media, analytics, operations, & data science) departments on a regular basis
- Presenting findings to external media managers and/or other senior staff
- Using SQL, Python, and Data Modeling (XG Boost, Clustering, Regression, Propensity) to drive data-led audience and comms approaches
- Learning and mastering new skills quickly, such as Epsilon People Cloud
Other
- Excellent communication skills
- Must be able to effectively communicate and illustrate data-led stories, use cases, and findings in slide format for senior leaders (internal & external)
- Strong internal and external collaboration skills
- Time management; must be able to multi-task in a fast-paced environment
- Must be self-sufficient when working independently
