L'Oréal Professional Products is looking to lead the digital transformation of the hair industry with a customer-centric approach, focusing on developing a new era of education for salon professionals through digital and social platforms, particularly YouTube.
Requirements
- Proven track record of developing and executing successful digital education or digital content strategies across the large social plaforms: Meta, YouTube and TikTok.
- Deep understanding of social media platforms, content creation, and influencer marketing with special focus on YouTube.
- Proficiency in MS Word, Excel and PowerPoint programs.
- Strong analytical skills and data-driven decision-making abilities.
- Utilize advanced analytics tools like Traackr & Rival IQ to track performance and identify trends.
- Ensure robust platform management, focusing on SEO optimization and continuous future planning/optimization.
- Liaise with the L’Oreal CDMO team for Social, Content & Analytics
Responsibilities
- Support in building & executing divisional digital education strategy for L'Oréal Professional Products brands salon professionals. Strategic planning includes the following areas : Content, Platforms, Marketing, Measurement and Data.
- Develop and maintain the social education dashboard, delivering monthly reporting with insightful analysis.
- Utilize advanced analytics tools like Traackr & Rival IQ to track performance and identify trends.
- Oversee the Access Learning Management System (LMS) strategy and serve as the primary brand point of contact.
- Ensure robust platform management, focusing on SEO optimization and continuous future planning/optimization.
- Strategically plan and utilize marketing levers to support education initiatives with goal of driving ticket sales/sign ups, including media, CRM, social media, and other relevant channels.
- Manage and plan education programs on key 3rd party platforms (e.g., Professional Schools, Salon Suite partners) to scale the reach of our brand education content, social assets, and new programs/pilots.
Other
- Bachelor's degree in Digital Marketing, Social Media, or a related field.
- 8-10 years of experience in digital marketing, preferably within the beauty or salon industry.
- Strong understanding of the Beauty Industry
- Proactive and results oriented thinker who would flourish in an entrepreneurial environment
- Communicates clearly and succinctly in both oral and written forms
