Novartis's Insights and Decision Science (IDS) team needs to leverage data and advanced analytics to generate actionable insights that drive business growth by understanding perceptions and behaviors of HCPs, patients, and payers, and to support informed decision-making.
Requirements
- primary market research
- secondary data analytics
- data science
- field analytics and insights
- market access and patient service analytics
- other related strategic analytics and management consulting
- Strong analytical background, strategic thinking and problem-solving skills, with the ability to translate complex data into actionable insights and aligning them with business priorities to drive impactful results
Responsibilities
- Conduct market research projects for functions, enterprise and above-brand initiatives to gather data on customer market perception, sentiment, and awareness of treatments.
- Execute research activities related to functions, enterprise and above-brand initiatives to assess patient attitudes and perception of Novartis products, their awareness of treatments and the impact of patient support programs on brand perception
- Provide data and insights to inform inputs for forecast models through opportunity assessment and demand estimation research
- Gather and analyze data to support Market Access research on payer needs, pricing strategies, rebate structures, and market access barriers, including regulatory and pricing challenges
- Coordinate with external vendors to ensure research projects are conducted effectively and insights meet the needs of specific business partners
- Collaborate with Provider I&A and Human Insights & Behavior Science teams to collect data on key drivers influencing HCP and patient beliefs, behaviors, and barriers to adoption
- Work with the Marketing team to optimize content, positioning and measure omnichannel DTP / DTC engagement through message and concept testing
Other
- A minimum of 8 years of experience in the pharmaceutical or healthcare industry, with a strong focus on HCP, patient and payer strategic insights and analytics
- A minimum of 3 years of people management experience.
- Proven track record of enabling data-driven decision-making at a senior leadership level, including addressing complex business challenges and shaping organizational strategy particularly in therapeutic areas.
- Excellent communication skills, capable of effectively collaborating with leadership across NVS and IDS functions to translate strategic objectives into the right research metrics and present complex insights effectively to diverse audiences
- Experience working in cross-functional and matrixed teams, with demonstrated ability to collaborate across functions including marketing, provider and patient engagement, to drive strategic alignment
