At Audible, the business problem is to further grow and accelerate the unique offering and content globally, by translating customer needs into customer-centric strategies that inform technology, content, and marketing investment.
Requirements
- Experience using data and metrics to drive improvements
- Experience in product marketing and business strategy, with experience in defining and driving new customer-centric products and features toward market launch rollout
- Experience with customer segmentation, profiling, and targeting
- Experience understanding of insights development, messaging strategy, customer experience and persuasive marketing techniques in driving engagement with new or existing features or benefits
- Experience in membership-based business models
- Experience with creator-driven businesses
- Experience in digital content and/or media companies
Responsibilities
- Define and deeply understand Audible’s target audiences and champion their needs throughout the organization
- Craft product stories to existing and prospective customers in an increasingly exciting category by creating clear and consistent propositions articulated through effective messaging
- Drive and orchestrate the go-to-market strategies and oversee implementation for select, high-impact product and feature launches, collaborating closely with Product Managers, Country Managers, and Growth Marketers
- Collaborate with the Content team to ensure we have go-to-market plans that holistically incorporate content and product to strengthen our value proposition for the right consumer cohorts
- Continuously improve the value of membership and our creator products by partnering with Product, Content and Country Leadership on new core features, benefits, and CX enhancements that will delight and engage current and future customers
- Work in lockstep with our research team to uncover key customer insights and validate hypotheses
- Drive business case development, bringing together customer insights, research, financial data and analytics to develop a perspective on revenue and profitability potential for new to market initiatives
Other
- 6+ years of professional non-internship marketing experience
- Bachelor's degree in Business, Economics, Marketing, Advertising, Statistics, Engineering or related field
- MBA, or Master's degree
- Experience collaborating and influencing multiple teams across multiple organizations
- Ability to communicate business plans and marketing strategy to senior leadership
