Sol de Janeiro is looking to enhance its market share and influence beauty trends in the fragrance category, particularly with its Perfume Mists, by strategically managing product launches and driving innovation.
Requirements
- Minimum of 8 years of experience in global marketing within the beauty industry, with a strong emphasis on fragrance.
- Proven track record in brand-building, including ownership of product/category strategies and end-to-end execution.
- Potent blend of strategic thinking, creative vision, and analytical rigor.
- Demonstrated ownership mindset-able to lead programs and categories with autonomy and accountability.
- Strong leadership capabilities with experience managing and developing direct reports.
- Ability to thrive in a fast-paced environment.
- Experience managing and developing direct reports.
Responsibilities
- Strategically manage and continually refine the 3-year rolling product launch calendar, focusing on core and limited edition Perfume Mists to drive category growth, recruit new consumers, and retain existing ones.
- Deliver exciting and breakthrough innovation concepts that drive growth based on a combination of gap analysis, ability to drive buzz, consumer-focused insights and data, trend and market reports and inspiration.
- Work with Executive Director to manage cost and margin targets to meet financial objectives of the brand and category, assisting in setting COG & margin targets by category and adjusting MOB targets to reach gross margin targets.
- Develop and manage the rolling product launch calendar, coordinating with Product Development, Packaging, and other cross-functional teams to ensure timely and impactful product introductions.
- Oversee the process from concept to market launch, ensuring that products fulfill consumer expectations and brand standards.
- Utilize data and analytics to identify fast-growing subcategories and trends, enhancing market share through well-informed strategies and actions.
- Drive ongoing analysis of category and SKU productivity resulting in recommendations for SKU resupport, pivots, or discontinuation.
Other
- Bachelor's degree or equivalent required; MBA strongly preferred.
- Exceptional communication, presentation, and interpersonal skills.
- Highly organized, with strong attention to detail.
- Collaborative team player with a positive attitude and the ability to build and nurture cross-functional relationships.
- This role follows a hybrid work model with three mandatory in-office days per week and requires candidates to be based in the NYC metro area.
