DEWALT is seeking a Director of Global Product Marketing Strategy to develop and execute product marketing strategies to enhance brand equity, drive product growth, and ensure brand consistency across all markets, addressing the need for strategic leadership in a global context.
Requirements
- 10+ years of experience leading the establishment & execution of global brand growth strategies, ideally in a global environment
- 5+ years’ experience with leadership of marketing innovation in either a SKU-intensive brand or multi-brand consumer product portfolio in a global environment
- Prior team leadership of functional experts working globally; coaching and developing broader team members throughout a matrix organization.
- Experience in high volume retail and / or distributor environment involving complexity in price, channel, and product, with the ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches
- Must possess exceptional marketing strategy fundamentals, including expertise in brand planning, go-to-market strategies, business acumen, positioning, market research, brand storytelling.
- Working knowledge of content management systems, product information management systems, and digital assets management platforms
Responsibilities
- Act as the lead authority and promoter of the Brand, ensuring consistent brand expression through all product launch touch points, both external and internal.
- Lead best-in-class launch readiness planning, including the development of launch toolkits, training materials, and cross-functional alignment to ensure successful product introductions in all markets.
- Build and maintain core messaging frameworks and value proposition toolkits for new and existing products, ensuring clear differentiation and resonance with target audiences.
- Conduct market research and analysis, including voice of customer programs, to identify key opportunities, challenges, and unmet needs in different regions.
- Define brand and product positioning, messaging, and value proposition to differentiate the brand and products in the global marketplace.
- Evaluate and partner with insights for in-depth market research and leverage consumer insights to provide brand and product positioning recommendations.
- Develop and execute comprehensive go-to-market (GTM) plans for key product launches
Other
- Undergraduate degree required, preferably in business, marketing, or related field; MBA preferred
- Leadership and influence
- This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN etc).
