Material is looking for a Director, Qualitative Insights – Gaming & Entertainment to lead and deliver research and insights engagements for clients in the gaming and entertainment category, as well as other industries. The role aims to act as a thought partner to clients, develop actionable recommendations, and maintain trusted relationships to drive organic growth.
Requirements
- Strong expertise in qualitative methodologies, including focus groups, ethnographies, in-depth interviews (IDIs), online communities, and workshops.
- Experience applying qualitative research to a range of objectives (JTBD/Needs, Segment Illumination, Audience Understanding, Journey Mapping, Product Innovation, Positioning, etc.).
- Proficiency in market research software and tools and Microsoft/Google Suites.
- Understanding of quantitative research is a plus, along with ability to integrate and seamlessly incorporate quantitative insights.
- Ability to learn and adapt to cutting-edge technologies to drive efficiency.
- Experience translating insights across categories like financial services, technology, consumer goods, or healthcare.
- Proven ability to work collaboratively and lead cross-functional teams and manage relationships with external vendors.
Responsibilities
- methodology recommendations and engagement design
- discussion + activity guide development
- online + face-to-face moderation
- developing client-ready deliverables (slides, video outputs, microsites)
- translating data into learnings, integrated visual stories and comprehensive narratives
- apply critical thinking for roadblock escalation
- offer guidance to problem-solve challenges
Other
- Minimum of 7 years of experience in market research, with a proven track record of managing multiple end-to-end research projects and developing client relationships.
- Prior experience managing and leading others as a people manager is a plus.
- Must bring both professional experience and personal interest in gaming/video games, e-sports, and entertainment, while also demonstrating the ability to translate insights into non-gaming categories.
- Excellent communication and presentation skills, with the ability to convey complex insights to diverse audiences including senior-level stakeholders.
- Demonstrated ability to positively influence organic client account growth and revenue.
