BSE Global is seeking a Director of Market Research & Insights to lead the market research strategy, execution, and communication of audience insights across its properties to become a data-first organization.
Requirements
- 8+ years of experience in consumer insights, data analysis, or audience research, preferably within sports, entertainment, or media industries.
- Demonstrated ability to lead segmentation, primary research, and qualitative insight workstreams from from start to finish.
- Proven track record of leading market research projects and strategic insights to drive results.
- Expertise in research tools and methods, including focus groups, surveys, clustering, personas, and concept testing.
- Proven ability to assess when to conduct research in-house versus outsourcing, with experience managing external research vendors, agencies, or consultants to deliver high-impact insights.
- Proficiency in PowerPoint, Excel, and Google Suite.
- Familiarity with Tableau or other BI tools is a plus.
Responsibilities
- Lead the design and execution of market research initiatives—including but not limited to segmentation studies, focus groups, and surveys — across Brooklyn Nets, NY Liberty, Long Island Nets, and Barclays Center.
- Build and implement research methodologies to understand trends, consumer preferences, and emerging opportunities.
- Own the end-to-end strategy for survey-based research, including survey design, methodology, distribution, analysis, and reporting; provide guidance and best practices to internal stakeholders to ensure high-quality data collection and actionable insights.
- Lead brand health tracking and sentiment analysis efforts, combining qualitative and quantitative inputs to assess audience perception, measure marketing effectiveness, and guide brand strategy.
- Build and maintain dashboards and reports that surface key insights and KPIs to internal stakeholders.
- Identify and champion emerging trends in fan behavior, consumer research, and the sports/entertainment landscape.
- Explore and apply emerging AI tools and technologies to enhance market research capabilities, accelerate insight generation, and uncover deeper patterns in audience behavior and sentiment.
Other
- Act as a strategic advisor to key collaborators, presenting research findings and offering guidance on strategic direction.
- Develop clear, actionable insights from data and research that directly inform business strategies and enhance fan engagement efforts.
- Serve as the lead authority on fan personas and behavioral insights across BSE properties.
- Partner cross-functionally with functions like Marketing, Sales, and Arena Operations to ensure audience understanding informs the customer experience.
- Assess global market trends and international fan behaviors to inform audience growth and property positioning across regions.
- Manage relationships with third-party vendors, overseeing project scope, delivery timelines, and research outcomes.
- Strong visual storyteller and presenter, particularly in synthesizing data into clear, business-friendly insights.
- Proficient in leveraging research technologies and tools to optimize workflows; experienced in integrating qualitative and quantitative methodologies within a robust technical infrastructure to generate meaningful insights and business value.
- Experienced in working directly with marketing, brand, or ticketing teams in a strategic advisory capacity.
- Strong project manager with the ability to juggle multiple priorities and deadlines in a fast-paced environment.
- Travel may be required on rare occasions (< 5% travel); may require air travel and/or overnight stay of one or more nights.
- We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion/creed, gender, gender identity, transgender status, pregnancy and lactation accommodations, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage, immigration, or citizenship status, veteran or military status, disability, genetic information, height and weight, arrest or conviction record, caregiver status, credit history, unemployment status, sexual and reproductive health decisions, salary history, status as a victim of domestic violence, stalking, and sex offenses, or any other characteristic prohibited by federal, state or local laws.
