ServiceNow is looking to harness AI to transform how marketers work, remove mundane tasks, unleash creativity, and drive measurable impact across its Global Marketing organization.
Requirements
- Proficiency with AI agents, Large Language Models (LLMs), generative AI tools, and implementation workflows.
- Proven track record delivering AI-powered programs from concept through scale, with measurable business impact.
- Experience establishing AI governance, policy, and ethics frameworks that ensure responsible and effective adoption.
- Change leader who can turn vision into pilots, roadmaps, and outcomes at scale.
- Strong ability to bridge technical expertise with business priorities, influencing direction and driving adoption.
Responsibilities
- Develop and operationalize the AI strategy for Global Marketing, progressing the organization toward becoming the destination team for AI-natives.
- Prioritize and enable AI use cases with Marketing leaders, Operations partners, and Tech—aligning to strategic goals, spotting high-potential opportunities, fostering experimentation, ensuring responsible adoption, and scaling solutions that deliver efficiency and impact.
- Create and maintain best practices and governance, guiding how AI is applied consistently, ethically, and effectively across Marketing.
- Drive and demonstrate value, ensuring AI delivers measurable business impact and productivity gains, with results captured and tracked in ServiceNow’s AI Control Tower.
- Build and lead a thriving AI community within Global Marketing—running hackathons, sharing wins, and providing training, toolkits, and playbooks that make adoption easy and rewarding, while shaping the skills and culture needed to grow an AI-native team.
- Represent Global Marketing in enterprise-wide AI programs and act as a thought partner in transformation initiatives, ensuring Marketing’s priorities shape broader AI efforts.
- Stay ahead of the curve by tracking market shifts, emerging tools, and breakthrough capabilities—bringing the best forward to leadership.
Other
- 15+ years overall exp with 10+ in marketing, marketing operations, transformation, or data-driven innovation, including 2–3 years in an AI-focused leadership role.
- Exceptional communicator and collaborator, able to inspire, align, and mobilize teams across functions and geographies.
- Passion for building future-ready talent and fostering a culture of innovation.
- For positions in this location, we offer a base pay of $162,800 - $284,900, plus equity (when applicable), variable/incentive compensation and benefits.
- All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.
