Direct Supply is looking to redefine how they deliver value to healthcare providers through modern tools, continuous experimentation, and tech-enabled capital equipment and furnishings solutions by improving the lives of millions of seniors and those who care for them.
Requirements
- Demonstrated fluency in full-funnel demand generation using AI tools such as predictive analytics, customer segmentation engines, content generation tools, and lead scoring models.
- Proficient in marketing analytics, campaign measurement, and customer segmentation
- Leverage marketing analytics, lead VOC and market research efforts , and utilize AI-powered tools to identify unmet needs, address performance gaps, and uncover growth opportunities.
- Own and evolve Direct Supply’s marketing presence across digital platforms, including store.directsupply.com , DirectSupply.com, email campaigns , and ecommerce journeys.
- Ensure digital experiences align with campaign strategies for both Direct Supply - branded and national - branded offerings.
- Identify , test, and scale innovative marketing initiatives , product launches, and partner programs.
- Drive marketing transformation through experimentation, channel innovation, and modern campaign design.
Responsibilities
- Leverage marketing analytics, lead VOC and market research efforts , and utilize AI-powered tools to identify unmet needs, address performance gaps, and uncover growth opportunities.
- Own and evolve Direct Supply’s marketing presence across digital platforms, including store.directsupply.com , DirectSupply.com, email campaigns , and ecommerce journeys.
- Ensure digital experiences align with campaign strategies for both Direct Supply - branded and national - branded offerings.
- Identify , test, and scale innovative marketing initiatives , product launches, and partner programs.
- Drive marketing transformation through experimentation, channel innovation, and modern campaign design.
- Demonstrated fluency in full-funnel demand generation using AI tools such as predictive analytics, customer segmentation engines, content generation tools, and lead scoring models.
- Uses data and tech to boost accountability, pushing everyone to excel individually and as a team.
Other
- Lead and execute GTM strategies that deliver measurable improvements in pipeline velocity, conversion rates, and ROI across Senior Living, Acute, and Home Care verticals.
- Define compelling customer value propositions, market messaging, and campaign frameworks that align with brand and commercial objectives .
- Represent Marketing on cross-functional senior leadership teams, influencing investment decisions, customer experience initiatives, and GTM priorities.
- Partner with creative, marcom, sales strategy, and product teams to coordinate high-impact marketing deliverables .
- Lead, mentor, and develop a small team of marketers , fostering career growth and encouraging ownership, experimentation, and continuous learning.
