Capital One Software is a rapidly growing B2B software company committed to delivering innovative solutions that solve complex business challenges. Our success hinges on a robust, scalable, and intelligent marketing technology stack that drives demand, optimizes the customer journey, and provides actionable insights. We are looking for an experienced and strategic Director of Marketing Technology (MarTech) to lead this critical function.
Requirements
- At least 3 years managing a B2B SaaS MarTech stack.
- Expert-level proficiency with a leading Marketing Automation Platform (preferrably Marketo) and deep working knowledge of a major CRM (e.g., Salesforce Sales Cloud).
- Strong understanding of data warehousing concepts, API integrations, SQL, and web technologies (HTML, JavaScript) as they relate to marketing execution.
- Experience with Account-Based Marketing (ABM) platforms (e.g., Demandbase, Terminus).
- Familiarity with Customer Data Platform (CDP) technology.
- Experience with BI/Visualization tools (e.g., Tableau, Looker, Power BI).
- Knowledge of modern web analytics and tag management (e.g., Google Analytics 4, Google Tag Manager).
Responsibilities
- Define and champion a multi-year MarTech strategy and roadmap that aligns with business objectives, sales goals, and the overall customer lifecycle (Acquisition, Engagement, Retention).
- Lead the evaluation, selection, and implementation of new marketing technologies, ensuring they integrate seamlessly with the existing ecosystem (CRM, Sales Tech, Data Warehouse, etc.).
- Serve as the primary owner for core marketing platforms, including but not limited to: Marketing Automation Platform (MAP - e.g., HubSpot, Marketo, Pardot), Content Management System (CMS), Account-Based Marketing (ABM) platforms, CDP/Data Infrastructure, and Analytics Tools.
- Oversee the architecture, data flow, and governance between all marketing systems and the core CRM (e.g., Salesforce).
- Proactively identify opportunities to improve platform utilization, workflow automation, lead scoring, and campaign execution efficiency.
- Ensure the MarTech stack supports robust, reliable, and real-time reporting capabilities.
- Oversee the implementation and maintenance of marketing attribution models to accurately measure ROI and channel performance across all customer touchpoints.
Other
- At least 7 years of experience in Marketing Operations or MarTech leadership roles
- Build, mentor, and lead a high-performing team of MarTech specialists, administrators, and analysts.
- Act as the strategic partner to Marketing, Sales Operations, IT/Engineering, and Data Science teams to ensure alignment on business processes, data definitions, and technology integrations.
- Drive best practices for system governance, documentation, and user training across the Marketing organization.
- Proven track record of developing and executing a successful technology roadmap that drove measurable business results (e.g., faster lead velocity, improved campaign ROI).
- Exceptional communication and presentation skills, with the ability to articulate complex technical concepts to a non-technical audience.
