Capital One Software is looking for a Director of Marketing Technology to lead the end-to-end MarTech ecosystem, defining, building, and managing the marketing technology stack to drive demand, optimize the customer journey, and provide actionable insights.
Requirements
- Expert-level proficiency with a leading Marketing Automation Platform (preferably Marketo) and deep working knowledge of a major CRM (e.g., Salesforce Sales Cloud)
- Strong understanding of data warehousing concepts, API integrations, SQL, and web technologies (HTML, JavaScript) as they relate to marketing execution
- Experience with Account-Based Marketing (ABM) platforms (e.g., Demandbase, Terminus)
- Familiarity with Customer Data Platform (CDP) technology
- Experience with BI/Visualization tools (e.g., Tableau, Looker, Power BI)
- Knowledge of modern web analytics and tag management (e.g., Google Analytics 4, Google Tag Manager)
- At least 3 years managing a B2B SaaS MarTech stack
Responsibilities
- Define and champion a multi-year MarTech strategy and roadmap that aligns with business objectives, sales goals, and the overall customer lifecycle
- Lead the evaluation, selection, and implementation of new marketing technologies, ensuring they integrate seamlessly with the existing ecosystem
- Serve as the primary owner for core marketing platforms, including Marketing Automation Platform, Content Management System, Account-Based Marketing platforms, CDP/Data Infrastructure, and Analytics Tools
- Oversee the architecture, data flow, and governance between all marketing systems and the core CRM
- Proactively identify opportunities to improve platform utilization, workflow automation, lead scoring, and campaign execution efficiency
- Ensure the MarTech stack supports robust, reliable, and real-time reporting capabilities
- Oversee the implementation and maintenance of marketing attribution models to accurately measure ROI and channel performance across all customer touchpoints
Other
- Bachelor’s degree
- At least 7 years of experience in Marketing Operations or MarTech leadership roles
- Exceptional communication and presentation skills, with the ability to articulate complex technical concepts to a non-technical audience
- Travel requirements not specified, but may be required
- Capital One will not sponsor a new applicant for employment authorization for this position
