Revitalize the NordicTrack brand and develop a go-to-market strategy for iFIT's connected hardware offerings
Requirements
- Proven track record of leading GTM strategies and launching successful subscription-based products across multiple channels (e.g., CRM, paid media, PR, social)
- Expertise in positioning, segmentation, and lifecycle marketing with a strong understanding of customer needs and conversion drivers
- Analytical and data-fluent, with the ability to use performance insights to refine strategy and drive adoption
- Strong project management discipline with the ability to prioritize, adapt, and manage multiple concurrent launches
- Strong copywriting skills for different stages of the customer journey
Responsibilities
- Develop messaging frameworks and creative briefs that bring the brand to life across DTC, retail, and global channels
- Translate product strategy into executional launch plans—coordinating across Creative, Paid Media, CRM, PR, Social, Influencer, Retail Marketing, and Sales
- Ensure GTM plans are clear, integrated, and aligned to commercial objectives across North America and Global markets
- Partner with Analytics and Consumer Insights to run post-launch reviews and continuous improvement loops
- Identify opportunities to test, learn, and scale new approaches to messaging, targeting, or cross-channel execution
- Manage and optimize the budget allocated for each product launch, ensuring cost-effective and efficient marketing efforts
Other
- Bachelor's degree from an accredited institution in Marketing, Business, or a related field
- Minimum 7 years of experience in brand and/or product marketing, with a focus on Go-To-Market strategies for physical products
- Authorized to work in the United States without sponsorship
- Excellent written and verbal communication skills, with experience influencing cross-functional stakeholders and executive leaders
