At Smith+Nephew, the business problem is to lead the strategic marketing initiatives for digital solutions portfolio, with a strong emphasis on cybersecurity, software platforms, AI integration, and cross-functional collaboration, to drive adoption across diverse customer segments.
Requirements
- Strong understanding of enterprise software platforms, cloud technologies, and digital ecosystems within the medical device industry.
- Experience in marketing leadership roles with strong emphasis in cybersecurity, software, or AI.
- Knowledge of AI integration and software platforms.
- Familiarity with cybersecurity trends and digital transformation.
- Experience with cross-functional collaboration and stakeholder engagement.
- Analytical skills and a data-driven approach to decision-making.
- Experience with digital campaigns, demand generation, and performance metrics.
Responsibilities
- Develop and execute comprehensive marketing strategies for digital solutions, emphasizing cybersecurity and software capabilities within the medical device industry.
- Collaborate with product management, engineering, and sales teams to align marketing efforts with product roadmaps and customer needs.
- Lead go-to-market planning for AI-powered solutions and software platforms, ensuring clear messaging and positioning.
- Drive thought leadership and content development around cybersecurity trends, software innovation, and digital transformation.
- Manage cross-functional initiatives to support product launches, customer engagement, and partner enablement.
- Analyze market trends, customer feedback, and competitive landscape to refine marketing strategies.
- Oversee digital campaigns, demand generation, and performance metrics to optimize marketing ROI.
Other
- Bachelor's degree required, Engineering, Marketing, Business, Computer Science strongly preferred; MBA preferred.
- 8+ years experience in marketing leadership roles.
- Excellent communication skills with the ability to translate technical concepts into business value.
- Strategic thinker with analytical skills and a data-driven approach to decision-making.
- Willingness to travel up to 50% of the time to key sites and stakeholder locations.
