Smith+Nephew is looking for a Global Marketing Director to lead strategic marketing initiatives for their digital solutions portfolio, focusing on cybersecurity, software platforms, and AI integration within the medical device industry. The goal is to translate complex technical capabilities into compelling market strategies and drive adoption.
Requirements
- 8+ years experience in marketing leadership roles with strong emphasis in cybersecurity, software, or AI.
- Strong understanding of enterprise software platforms, cloud technologies, and digital ecosystems within the medical device industry.
- Demonstrated success in cross-functional collaboration and stakeholder engagement.
- Excellent communication skills with the ability to translate technical concepts into business value.
- Strategic thinker with analytical skills and a data-driven approach to decision-making.
Responsibilities
- Develop and execute comprehensive marketing strategies for digital solutions, emphasizing cybersecurity and software capabilities within the medical device industry.
- Collaborate with product management, engineering, and sales teams to align marketing efforts with product roadmaps and customer needs.
- Lead go-to-market planning for AI-powered solutions and software platforms, ensuring clear messaging and positioning.
- Drive thought leadership and content development around cybersecurity trends, software innovation, and digital transformation.
- Manage cross-functional initiatives to support product launches, customer engagement, and partner enablement.
- Analyze market trends, customer feedback, and competitive landscape to refine marketing strategies.
- Oversee digital campaigns, demand generation, and performance metrics to optimize marketing ROI.
Other
- Bachelor's degree required, Engineering, Marketing, Business, Computer Science strongly preferred; MBA preferred.
- Candidates must be willing and able to travel up to 50% of the time to key sites and stakeholder locations.
- If you are based in Pittsburgh, then travel is around 25%.
- The anticipated base compensation range for this position is $140,000-180,000 USD annually.
