Outside Brands is looking to solve the problem of driving awareness, engagement, and bookings across all divisions by hiring a Director of Marketing who can blend creative brand leadership with cutting-edge AI and digital marketing expertise.
Requirements
- Proven expertise in Google Ads, SEO/SEM, and paid digital strategy.
- Strong background in AI-driven marketing tools (HubSpot AI, Jasper, ChatGPT Enterprise, Midjourney, Surfer SEO, etc.).
- Proficiency in Adobe Creative Suite, Canva, Google Analytics, Google Workspace, and Microsoft Office.
- Experience managing leisure-industry partnerships and joint marketing campaigns.
- Demonstrated success in creating multi-channel campaigns with measurable ROI.
- Ability to turn data-driven insights into compelling campaigns that drive bookings and brand growth.
- Experience with AI-powered analytics and marketing tools
Responsibilities
- Develop and execute integrated marketing strategies aligned with growth goals across leisure, recreation, retail, and destination management divisions.
- Oversee paid digital advertising, including Google Ads/SEM campaigns, using AI-driven tools to optimize spend, targeting, and ROI.
- Apply AI-powered analytics to identify audience trends, segment customers, and personalize marketing at scale.
- Oversee SEO/SEM strategies and maximize digital reach with AI-powered optimization.
- Partner with sales and reservations teams to build conversion-focused campaigns.
- Report regularly to leadership on campaign performance, growth metrics, and strategic opportunities.
- Strengthen PR, media relations, and brand storytelling to grow recognition in key markets.
Other
- Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).
- 5+ years in marketing leadership, ideally in hospitality, tourism, or leisure industries.
- Exceptional leadership, communication, and project management skills.
- Ability to work in a team and lead the Marketing & Promotions team to deliver high-quality, on-brand content.
- Ability to represent Outside Brands with community and nonprofit partners to build authentic connections.
