Palette Media is seeking a Director of Product & Data Innovation to shape the future of how brands and creators connect through data, technology, and insights, developing proprietary tools, research frameworks, and automation systems that push the boundaries of creator marketing.
Requirements
- Proven experience building and scaling data-driven products within marketing, media or tech industries.
- Prior experience with polling, surveys, research methodology.
- Deep understanding of campaign measurement, and digital marketing trends (creator/influencer or social media marketing experience a plus).
- Strong technical background, including experience with data platforms, automation, and analytics systems.
Responsibilities
- Automate and optimize processes such as campaign reporting, and performance tracking to improve efficiency and client outcomes.
- Develop analytics infrastructure to measure the effectiveness of creator campaigns, identify trends, and generate actionable insights for clients.
- Lead the design, development, and launch of proprietary technology products to support creator marketing brand activations
- Translate client needs and creator trends into innovative tools and data strategies that keep the agency at the forefront of the creator economy.
- Leverage AI to help further the above goals.
Other
- 8+ years professional work experience, including at least 4 years of experience at a consultancy or agency-environment.
- Leadership experience overseeing product, engineering, and analytics/data science functions.
- Excellent analytical skills.
- Thrives in fast-paced environments.
