Grüns is looking for a Director of Product Innovation to lead the future of new product development, focusing on new category exploration, product launches, and process optimization to maintain their position at the forefront of innovation in the health and wellness sector.
Requirements
- 10+ years of progressive, cross-functional experience — including 5+ years leading new product development in the CPG space, ideally food, supplements, or adjacent categories.
- Proven success launching and scaling new products from concept through commercialization, with a strong track record of innovation and execution.
- Experience concepting and validating new product ideas in emerging or adjacent categories.
- Background working directly with co-manufacturers, suppliers, and external vendors.
- Deep understanding of project management in fast-moving, cross-functional environments.
- Hands-on experience with packaging development, product testing, and GTM alignment.
- Experience collaborating closely with marketing teams on positioning and go-to-market strategy.
Responsibilities
- Lead new product launches*: Own strategy and execution for new products — from concepting and positioning through packaging, commercialization, and cross-functional coordination.
- Concept new category innovations*: Identify and validate opportunities in emerging categories and ingredient trends, building early product concepts that align with consumer trends and brand vision.
- Research new categories*: Continuously explore new product and consumer opportunities, identifying at least 15 new ideas per year backed by market data and trend analysis.
- Own new product packaging:* Work with brand and design teams to create new product packaging from scratch, managing manuscript, design, and proofing process.
- Collaborate closely with marketing*: Partner with marketing to define positioning, storytelling, and launch strategy that connect innovation to brand growth.
- Optimize product launch processes*: Streamline and document workflows across R&D, GTM, and Ops to enable faster launches
- Manage co-man partnerships*: Collaborate with co-manufacturers and R&D team for new products, ensuring pilots and commercialization phases stay on schedule and meet Grüns' quality standards.
Other
- Reporting directly to our Head of Product.
- This role is part of our remote HQ! We operate in a fully remote, high-trust environment and come together quarterly for off-sites to connect in person.
- Innovative thinker – always scanning the market for what's next.
- Builder and do-er – takes initiative and sees projects through to launch.
- Process-minded – loves creating structure and documentation that scale.
