Best Buy is seeking a Director of Product Management to lead the development of core ad delivery and optimization capabilities for owned platforms, directly influencing campaign performance, advertiser satisfaction, and revenue yield.
Requirements
- 10 years of product management experience in ad tech, programmatic advertising, or performance marketing
- Understanding of real-time bidding, auction mechanics, targeting logic, and delivery systems
- Experience in working with closed advertising ecosystems (e.g., Meta, Google, Amazon)
- Understanding of key decision signals such as customer behavior, contextual data, past performance, and bid/ranking logic
- Experience in retail media, commerce media, or ecommerce platforms with advertising components
- Demonstrated ability to lead cross-functional collaboration with data science and technical teams to develop predictive models, pacing algorithms, and experimentation frameworks
Responsibilities
- Own the strategy and roadmap for ad serving, pacing, optimization algorithms, and delivery systems across media channels
- Prioritize features that improve campaign efficiency, drive performance KPIs (e.g., ROAS, CTR, conversion rate), and maximize inventory utilization
- Partner with data science to design and deploy models for dynamic bidding, predictive targeting, frequency control, and budget pacing
- Lead experimentation frameworks (e.g., A/B testing, multi-arm bandits) to enhance ad relevance and conversion performance
- Build optimization logic into ad decisioning systems to prioritize advertiser outcomes and shopper satisfaction
- Oversee the ad serving platform roadmap, including creative rendering, latency reduction, decisioning models, and objective-based delivery
- Ensure seamless integration of targeting, measurement, and personalization into the ad decisioning process
Other
- Bachelor’s degree in Computer Science, Product Management, Engineering, Business, or a related field
- 3 years of experience in successfully launching optimization and ad serving features in scaled media or ecommerce environments
- 2 years of demonstrated ability to lead cross-functional collaboration with data science and technical teams
- Competitive pay
- Generous employee discount
