Benchmark Education Company is looking to solve the problem of effectively marketing their K-8 English Language Development and Spanish Language Arts products and services to educators, school districts, and families.
Requirements
- Expertise in K-8 English Language Development and Spanish Language Arts.
- Strong background in market research, competitive analysis, and data-driven decision-making.
- Experience in digital marketing, content marketing, and sales enablement strategies.
- Strong project management skills with the ability to prioritize multiple initiatives effectively and in a fast-paced environment.
- Fluent in English and Spanish (verbal and written)
- Proven track record of growing revenue-driven campaigns from strategy through to execution.
- Exceptional communication and storytelling skills, with the ability to craft compelling messaging for diverse audiences.
Responsibilities
- Develop and execute multichannel product marketing strategies and campaigns to drive awareness, adoption, and growth of K-8 English Language Development and Spanish Language Arts supplemental solutions.
- Create persuasive positioning and messaging that emphasizes the value and impact of our solutions for educators and multilingual learners.
- Perform market research by identifying key thought leaders and analyzing competitors to discover opportunities, trends, and customer needs within the English Learner and Spanish-language education sectors
- Collaborate with product development, sales, and professional development teams to align marketing initiatives with product features, educator needs, and learning outcomes.
- Create and oversee the development of marketing and sales assets, including flyers, brochures, direct mail, social media, and sales presentations that resonate with educators and decision-makers.
- Develop and manage go-to-market strategies, including product launches, sales enablement, and demand-generation campaigns.
- Track and analyze key marketing metrics to optimize campaign performance and inform future strategies, including customer retention
Other
- 7+ years of management experience in educational publishing and marketing.
- Bachelor's degree in Marketing, Education, Business, or a related field (Master’s preferred)
- Proven ability to collaborate cross-functionally and lead strategic initiatives from concept to execution.
- Competitive salary, benefits, and professional growth opportunities.
- Travel to industry conferences, webinars, and other key events to promote our supplemental solutions.
