Netcraft is looking to solve the problem of protecting the world from cybercrime by shaping and leading its go-to-market strategy across a fast-paced cybersecurity landscape.
Requirements
- 8+ years of experience in product marketing within cybersecurity, SaaS, or enterprise technology
- A proven ability to build and lead strategic go-to-market teams and initiatives that drive a measurable impact
- Strong understanding of cybersecurity trends, buyer personas, and competitive dynamics
- Excellent communication skills with the ability to craft compelling value propositions for both technical and business audiences
- Experience working cross-functionally with Product, Sales, and Marketing teams to deliver results
- Skilled at presenting to and influencing senior stakeholders internally and externally
- Strong analytical mindset, with the ability to use data to inform decisions and measure success
Responsibilities
- Define and refine product positioning and messaging that resonates with customers, prospects, analysts, and partners.
- Lead the development of go-to-market strategies for new product launches, communicating the product roadmap, and new feature releases.
- Partner with Product Management to translate technical capabilities into clear customer benefits and market value.
- Build impactful sales enablement programs, including playbooks, in-depth market intelligence, and training materials.
- Collaborate with Demand Generation and Field Marketing to create targeted campaigns that drive awareness and pipeline.
- Partner with Brand Marketing to grow the Netcraft footprint globally with key audiences and ICPs
- Create and own Channel Marketing programs, and a structure to drive growth with new and existing partners
Other
- 8+ years of experience
- Highly attractive base salary and bonus scheme, based on performance against defined targets, reviewed annually
- Equity scheme, so you can share in Netcraft’s long-term success (eligibility criteria apply)
- 401(k) Safe Harbor Plan, with employer-matched contributions up to 4%
- Flexible and hybrid working options
