Harmony Healthcare IT (HHIT) is looking to strengthen care delivery and improve lives by preserving and managing vital information in a way that keeps it accessible, releasable, usable, interoperable, secure and compliant. The Director of Product Marketing will lead the development and execution of product marketing strategies for Harmony Healthcare IT’s portfolio to drive adoption, revenue growth, and market leadership.
Requirements
- Strong understanding of healthcare IT, interoperability, and data management solutions.
- Proven success in developing and executing go-to-market strategies.
- Proficiency with marketing automation, CRM, and analytics tools.
- Experience with Account-Based Marketing (ABM) strategies.
- Strong analytical skills and data-driven decision-making.
Responsibilities
- Create compelling product positioning and value propositions tailored to healthcare stakeholders; ensure consistent messaging across all channels and touchpoints.
- Build and maintain sales enablement tools, including playbooks, presentations, and competitive battlecards; partner with Product Management and Sales to deliver training and support for product launches.
- Conduct market research and competitive analysis to inform go-to market strategy; monitor industry trends and customer needs to identify growth opportunities.
- Collaborate with the Demand Generation team to develop integrated campaigns that drive pipeline growth; provide product-specific content and messaging for digital campaigns, webinars, and events.
- Maintain a robust competitive intelligence program to track market shifts and competitor strategies; deliver actionable insights to Sales and Product teams for differentiation.
- Conduct detailed market and customer segmentation analysis to identify target audiences and optimize messaging. Use insights to inform go-to-market strategies, demand generation campaigns, and product positioning.
- Partner with cross functional teams to provide positioning and messaging for RFP responses; ensure timely and accurate delivery of product-related content for bids.
Other
- 8+ years of experience in product marketing, with at least 3 years in a leadership role.
- Exceptional communication, presentation, and leadership skills.
- Willing and ready to exemplify HHIT’s core values on a daily basis
- Responsible for protecting data entrusted to HHIT by customers or other parties by strictly adhering to HHIT’s data security and privacy policies and procedures, as well as HIPAA, PIPEDA and all other applicable law
- Speaking and writing English is a requirement for this position
