ESO is looking to drive market success for both new and existing products by defining and executing comprehensive go-to-market strategies, influencing product direction, accelerating growth, and ensuring their solutions resonate with their diverse customer base.
Requirements
- 7+ years of B2B product marketing experience, with at least 3 years in a leadership role.
- Proven success in enterprise SaaS or technology-driven organizations.
- Strong ability to translate complex technology into clear, compelling narratives.
- Demonstrated experience influencing product strategy through market insights.
- Strong analytical skills with experience in market research and data-driven decision-making.
Responsibilities
- Define and execute comprehensive go-to-market strategies for new product launches and existing offerings.
- Partner with Product leadership to influence roadmap decisions based on market trends, buyer needs, and competitive intelligence.
- Evangelize ESO's value propositions across internal teams and external audiences.
- Conduct qualitative and quantitative research to build customer personas, segmentation, and actionable insights.
- Maintain competitive intelligence and industry trends to inform positioning and messaging.
- Develop differentiated solution messaging that addresses buyer pain points and aligns with ESO's vision.
- Ensure consistency of messaging across all channels, including sales enablement, demand generation, and customer communications.
Other
- Exceptional project management and cross-functional collaboration skills.
- Excellent communication and presentation skills for diverse audiences, including executives.
- Recruit, mentor, and lead a team of product marketers focused on storytelling, positioning, and competitive insights.
- Foster a culture of collaboration, innovation, and accountability.
