Gusto is looking to create a go-to-market strategy for accountants and partners to drive growth and adoption of their platform.
Requirements
- Experience in B2B2C, channel, or partner-led growth environments
- Exposure to the Accountant audience or other advisor/partner ecosystems is highly preferred
- Deep experience building sales-aligned marketing strategies and enablement programs
- Strong analytical skills; able to interpret data to inform strategy and measure success
Responsibilities
- Define and execute the GTM strategy to attract, convert, and grow Gusto's network of Accountant and partner firms
- Build strategies and programs that empower Accountant partners to bring their small business clients onto Gusto
- Develop clear, compelling messaging for the Accountant audience that communicates Gusto's value across all touchpoints
- Create high-impact enablement content and selling tools, and collaborate on playbooks that drive conversion at each stage of the funnel
- Translate market insights into strategy and execution
- Measure, learn, and optimize partner engagement and B2B2C client growth
Other
- 10+ years in marketing, product marketing, or product management, with 6+ years focused on product marketing or go-to-market strategy
- Strong strategic thinking, with the ability to execute and iterate in fast-moving environments
- Track record of building and managing high-performing teams
- Outstanding communication and influence skills, especially in cross-functional settings
- Must be able to work from a Gusto office 2-3 days per week (or more depending on role)
- Must have a secure, reliable, and consistent internet connection when working remotely
