Mitel is looking to hire a Director of Product Marketing to develop product positioning and messaging that resonates with their target audience, ensuring their portfolio addresses customer needs and measurable business impact.
Requirements
- Experience with Sirius Decisions Product Marketing or Pragmatic preferred
- A track record of successfully working with creatives, technical product, and sales talent
- Experience managing portfolio lifecycle management in partnership with product management, specifically leading launch readiness and execution
Responsibilities
- Establishing a portfolio messaging and positioning framework that contributes to a value-based sales methodology – identifying value drivers addressed by a defensible and differentiated value proposition
- Building market intelligence to determine user and buyer personas, purchase motivators, competitive landscape intelligence, and critical use cases
- Contributing key content for innovative campaigns that drive product adoption, demand generation, and supports the retention and expansion of existing customers as well as the acquisition of new logos
- Working closely with the Product and Content Teams to create relevant content - case studies (written and video), marketing videos, blog posts, fact sheets, product cards, webinars, etc.
- Serving as a thought leader, spokesperson and evangelist for the company, promoting the vision, mission, and strategy in the field and at industry events
- Establishing the mechanism for measuring the adoption and effectiveness of portfolio content directly tied to partner and sales force readiness and website performance.
- Experience managing portfolio lifecycle management in partnership with product management, specifically leading launch readiness and execution
Other
- 12 – 15 years of professional experience with at least 5 years in Product Marketing
- A leader, a coach, and an individual contributor, unafraid to dig in and contribute to achieving results
- Coachable and self-motivated – intellectually curious, demonstrating critical thinking and creative problem solving
- Advanced or bachelor’s degree from an accredited college/university in business or marketing preferred or equivalent sales and marketing experience
- At this time, we are not offering sponsorship for US work authorization for any new job applicants.
