Freebird is looking to optimize its end-to-end digital customer journey to design and optimize the highest-converting, most trusted shopping experience in the category, driving customer acquisition, maximizing first-order contribution margin, and building long-term customer value.
Requirements
- 6–10+ years of experience in UX/UI design, eCommerce funnels, and CRO.
- Proven track record designing and testing high-converting landing pages and digital funnels for consumer products.
- Strong understanding of direct-response design psychology, offer strategy, and user flows.
- Expertise in Figma, prototyping, and lightweight design systems.
- Hands-on experience running A/B tests, analyzing results, and iterating quickly.
- Ability to balance performance design with premium brand elevation.
- Experience building and leading small, high-impact design/experiment teams a plus.
Responsibilities
- Own and optimize the core funnel experience (hero/offer, landing pages, checkout, subscription flows).
- Translate customer insights + business data into testable UX and offer strategies.
- Partner with CRO Manager to design and test radically different LP/offer frameworks.
- Constantly improve CVR, first-order contribution margin, and LTV through better flows, messaging, and design.
- Create a lightweight design system that balances speed of testing with consistency and brand elevation.
- Rapidly design and ship new landing page and funnel variants in collaboration with CRO + Dev.
- Use Figma and prototyping tools to move from concept test live quickly.
Other
- Start as a hands-on design leader (player/coach).
- Over time, hire and lead a small team of UX Designers, CRO Strategists, and Copywriters.
- Build a culture of experimentation, speed, and customer-first design.
- Mentor designers and strategists to level up their conversion-focused design skills.
- Collaborative and able to work closely with CRO, Marketing, Dev, and CEO.
