2U is looking to improve revenue across its business lines by enhancing its market research function, understanding customer sentiment, analyzing market trends, and measuring the efficacy of marketing and financial strategies.
Requirements
- 7+ years’ experience utilizing data and analytics to formulate sound program objectives, solve business problems, and drive business strategy
- Strategic and tactical problem solver including facility with using a variety of survey tools, data and analytics
- Ability to work independently with credibility in a complex and often ambiguous environment, to build rigorous, fact-bases that support recommendations to team members and management
Responsibilities
- Conduct Research: Quantify consumer sentiment with respect to potential opportunities for new programs (pipeline development) and opportunities to improve existing programs, (portfolio management), by conducting both primary and secondary research.
- Monitor industry trends, macro economic environment impacts, and lead the creation of reports to help 2U be a leading voice in higher education.
- Lead development of internal research processes for performance of existing programs, learner sentiment and personas of enrolled students as well as lost leads.
- Create executive-facing dashboards and standard reporting.
- Responsible for the design, execution, analysis and reporting of consumer insight projects to drive marketing and enhancement strategies.
- Work closely with Business Intelligence and Data Science to take existing data and turn it into meaningful insights and recommendations for marketing, GMs, and sales.
- Use these data-backed recommendations to drive policy and strategy change across relevant the organization
Other
- Bachelor’s degree or equivalent work experience; Master’s degree a plus
- At least 7 - 10 years of relevant work experience
- A clear understanding of the higher education landscape
- Proven ability to work in cross-functional teams, communicate with colleagues in both business and technical roles, and develop trusting relationships at all levels
- Demonstrated organizational skills, and ability to work independently and autonomously
- Outstanding tendency and ability to communicate (written, verbal, presentation) with all stakeholders
- Meticulous attention to detail
- Proven ability to influence cross-functional teams without formal authority
- Ability to thrive in an environment of constant change
- Self-starter attitude; ability to self-serve, investigate and get the information needed for the project at hand through to completion
- Ability to thrive in a complex and often ambiguous environment, to build recommendations to team members and management
- While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week.
