Storyblok is seeking a Director of Product-Led Growth (PLG) to accelerate self-serve and product-driven acquisition and expansion, driving user activation, monetization, and retention across the customer lifecycle, with a focus on SMB and mid-market segments.
Requirements
- Deep understanding of SaaS business models, product usage metrics, and funnel optimization
- Strong knowledge of user onboarding, behavioral analytics, and experimentation frameworks
- Hands-on experience with product analytics tools, marketing automation, and in-app messaging platforms is an advantage
- Ability to work cross-functionally with technical and commercial stakeholders in a remote, international environment
- Analytical thinker with excellent execution and project management skills
- Comfortable operating in ambiguity and wearing multiple hats in a fast-paced scale-up
- Passion for great UX and customer experience, and a bias toward user value as a growth driver
Responsibilities
- Define and lead the vision and roadmap for product-led growth at Storyblok, focused on user acquisition, activation, conversion, and expansion.
- Partner with Product, Engineering, and Marketing to develop and optimize self-serve journeys that turn signups into active users and paying customers.
- Build and iterate on in-product experiences, onboarding flows, free-to-paid conversion paths, and usage nudges that improve key activation and monetization metrics.
- Drive cross-functional collaboration between Product, Data and Customer Success to ensure a cohesive user experience, drive retention and remove friction across the funnel.
- Work closely with Product, Marketing, Sales and Customer Success to integrate product-led and sales-led growth motions, identifying and implementing a framework to structurally drive upgrades from PLG to sales-led growth.
- Scale a culture of experimentation and data-informed decision-making by leading rapid A/B testing and funnel optimization initiatives.
- Own the self-serve funnel metrics and KPIs - analyze usage patterns, drop-offs, and triggers to improve conversion and retention.
Other
- 7+ years of experience in growth, product management, product marketing, or a related field in a B2B SaaS company with a product-led motion
- 3+ years leading or heavily contributing to a PLG strategy at scale
- Lead and mentor a small, high-impact growth squad with a test-and-learn mindset.
- Serve as a thought leader for PLG across the company, educating and aligning cross-functional stakeholders on strategy, goals, and results.
- Champion a customer-first culture, ensuring that PLG initiatives deliver value to users while driving business growth.
