Lightspeed is looking to define the strategic vision and lead a team responsible for driving the success of its financial services products, including Payments and Capital, by shaping how these offerings are positioned, launched, and grown across verticals. The goal is to unite product marketing and lifecycle marketing under a cohesive strategy to boost adoption, retention, and long-term merchant value.
Requirements
- 10+ years of experience in product marketing, lifecycle marketing, or related disciplines
- Proven success leading marketing strategy for financial products or complex SaaS ecosystems.
- Deep understanding of B2B customer journeys and how to influence them through both product and lifecycle marketing levers.
- Strong strategic acumen with the ability to translate vision into actionable frameworks and measurable outcomes.
- Experience leading go-to-market strategy for embedded financial products (e.g., lending, payments, banking, or financial automation).
- Experience building or evolving customer lifecycle and retention programs, particularly for recurring-revenue or usage-based products.
Responsibilities
- Set the vision and strategy for Lightspeed's Financial Services marketing function, spanning Payments and Capital
- Shape positioning and narrative frameworks that clearly articulate Lightspeed's differentiated value in financial services across all markets and verticals.
- Drive go-to-market excellence, ensuring cohesive, insight-driven launches and evergreen campaigns that connect product value to customer outcomes.
- Unify product and lifecycle marketing, creating end-to-end strategies that drive awareness, engagement, adoption, and retention.
- Institutionalize best practices in messaging, segmentation, and lifecycle marketing that can scale across product lines.
- Use data and insights to guide strategic decisions, inform resource allocation, and identify opportunities for innovation in how we market and grow our products.
Other
- at least 5 years in people leadership roles.
- Demonstrated experience building and scaling high-performing teams, fostering mentorship, and elevating the craft of marketing.
- Exceptional storytelling, positioning, and communication skills with the ability to influence executives and inspire teams.
- Comfortable operating at the intersection of strategy and execution, balancing long-term vision with near-term impact.
- A passion for understanding merchant needs, market dynamics, and how technology can simplify and accelerate small business growth.
