Dynata is seeking a Director of Product Management, Data Strategy & Identity to define client and internal stakeholder needs of their panel and identity graph, collaborate on prioritizing and executing those needs, and evolve their go-to-market strategy for data. The role aims to ensure Dynata's panel remains high-quality, differentiated, and future-ready, serving as the foundation for connected data, data enrichment, audience activation, and media measurement products.
Requirements
- Deep experience in data-driven businesses—ideally within research, MarTech, AdTech, or identity resolution.
- Excellent data analysis skills.
- Strong knowledge of panel-based research, data onboarding and audience activation workflows (e.g., hashed emails, MAIDs, IP targeting, clean room enablement)., and synthetic data concepts.
- Proven ability to define product strategies and lead cross-functional execution across technical and non-technical teams.
- Define requirements for Dynata’s panel to ensure that it meets evolving, emerging and specialized client demands (e.g., B2B audiences, Gen Z, hyper-local targeting, mobile-first access, longitudinal studies, recontact capabilities, etc.).
- Work with Product teammates, Panel team, and Engineering to ensure that our panel data strategy meets the needs of other products and roadmap items (e.g., information required for our identity graph, for media and connected data products, etc.).
- Define the strategy, roadmap, and product requirements for Dynata’s identity graph, including persistent identifiers, linking methodologies, and compliance with clean room standards.
Responsibilities
- Define requirements for Dynata’s panel to ensure that it meets evolving, emerging and specialized client demands (e.g., B2B audiences, Gen Z, hyper-local targeting, mobile-first access, longitudinal studies, recontact capabilities, etc.).
- Work with Product teammates, Panel team, and Engineering to ensure that our panel data strategy meets the needs of other products and roadmap items (e.g., information required for our identity graph, for media and connected data products, etc.).
- Understand market trends and needs regarding synthetic data and collaborate with Data Science & Research to define Dynata’s approach: if, where, and how synthetic data augments or complements our panel and products, the risks and tradeoffs of various engagement strategies, and the roadmap for internal and external applications.
- Understand the need for and value of training data sets in a world of AI and synthetic data and collaborate with Data Science and Technology on Dynata's position in this market.
- Define the strategy, roadmap, and product requirements for Dynata’s identity graph, including persistent identifiers, linking methodologies, and compliance with clean room standards.
- Partner with Brand Lift, Activation, and Data Enrichment Product Managers to ensure our panel data and identity graph meet their evolving needs.
- Work with Partnerships to define relationships with key identity resolution partners (e.g., LiveRamp, TransUnion, Experian) to extend panel utility and ensure Dynata can power CRM match, enrichment, and audience activation use cases.
Other
- 10+ years in product management or strategy roles, with at least 3+ years in a leadership role.
- Excellent communication and collaboration skills; capable of influencing at the C-suite level and aligning diverse stakeholders.
- Experience with global panel pricing, segmentation, or yield optimization is a strong plus.
- Partner with Sales to gather voice-of-customer insights and translate them into panel product requirements and prioritization.
- Collaborate with Finance, Panel & Partnerships, and Sales to develop a data-informed pricing strategy for panel data/sample based on audience scarcity, geography, demand elasticity, competition, and use case.
