Adobe is looking to solve marketing challenges by leveraging GenAI to transform content creation, distribution, and optimization across performance marketing, demand generation, growth, and content marketing.
Requirements
- 10+ years in product management, with at least 5 years focused on analytics, insights, measurement, or business intelligence products
- 5 + years in a leadership role managing product managers or leading complex, cross-functional initiatives
- Deep understanding of marketing operations, campaign management, and the measurement challenges facing modern marketing organizations
- Experience building products for enterprise customers with complex, multi-stakeholder buying processes
- Strong technical acumen—ability to have detailed discussions with engineers and data scientists about architecture, ML models, and data pipelines
- GenAI Fluency: Demonstrated ability to identify high-value use cases for GenAI in analytical and insights workflows
- Understanding of LLM capabilities, limitations, and best practices for building reliable AI-powered products
Responsibilities
- Define and own the multi-year product strategy for Content Intelligence across all GenStudio modules
- Identify opportunities where GenAI can transform how marketers derive insights from their content and campaigns—from automated performance analysis to predictive recommendations
- Design intelligence capabilities that work seamlessly across various marketing functions including marketers and creatives
- Define unified metrics frameworks, attribution models, and measurement standards that enable cross-channel analysis
- Build systems that connect content creation decisions to business outcomes, closing the loop between creative production and performance
- Leverage GenAI to automate insight generation, anomaly detection, and performance diagnostics
- Develop capabilities that analyze creative attributes (messaging, visuals, tone) and correlate them with performance
Other
- 10+ years in product management, with at least 5 years focused on analytics, insights, measurement, or business intelligence products
- 5 + years in a leadership role managing product managers or leading complex, cross-functional initiatives
- Strong systems thinking—understanding how changes in one area impact the broader ecosystem
- Excellent communication and storytelling skills—can make complex concepts accessible to diverse audiences
- Bias for action and results—able to balance long-term vision with near-term execution
