Onbe is seeking an experienced Director of Product Marketing to lead and grow their Product Marketing function, shaping and scaling product marketing strategy, architecting messaging and positioning, and creating market-facing content to drive business growth.
Requirements
- 10+ years of relevant experience in Product Marketing, preferably within fintech, financial services or payments industries.
- Proven track record building and leading Product Marketing strategies at a B2B company.
- Strong experience managing and guiding a team of Product Marketers.
- Expertise creating sales enablement and go-to-market content for varying audiences, including technical, C-level, and operational buyers.
- Excellent written, verbal, and presentation skills with a knack for telling compelling product stories.
- Collaborative leader with experience working across Product, Sales, and Marketing functions.
Responsibilities
- Lead Product Marketing strategy and execution across product launches and vertical packaging, ensuring GTM planning and cross-functional alignment to deliver high-impact, successful launches.
- Build and own the marketing messaging framework that effectively communicates Onbe's value across industries, segments, and buyer personas, ensuring alignment with foundational insights and positioning provided by Segment Management.
- Create and oversee funnel-driven, vertical-specific content to fuel marketing campaigns.
- Partner with Demand Generation to build targeted, data-driven campaigns, tracking campaign KPIs and feedback to optimize content.
- Equip Sales and Client teams with the tools, stories, and resources needed to win in target verticals; partner closely with Sales Enablement and Segment Management to maximize impact.
- Oversee consumer-focused market research that translates into actionable insights used across marketing campaigns.
- Provide oversight and approvals of team outputs, ensuring quality and brand consistency.
Other
- This role is a hybrid role that will work onsite 2 days per week at our Conshohocken, PA location.
- Occasional travel may be required as part of this position.
- Manage, mentor, and grow a team of two full-time Product Marketers.
- Collaborative leader with experience working across Product, Sales, and Marketing functions.
- Excellent written, verbal, and presentation skills with a knack for telling compelling product stories.
